Natchi Group is a distributor and reseller for leading global IT hardware & software brands. Our growing brand portfolio includes Janani, Homey, Acer, APC, Asus, BenQ, Dell, D-Link, Epson, HP, Lexmark, Samsung, Canon, Zebra, Huawei, IBM, I Surf, Lenovo, LINKSYS, Microsoft, Polycom, Riverbed, Imation, SanDisk, Toshiba, Tripp-Lite, Double A and WD.

Natchi Group is one of the Africa’s largest Exporters and Resellers, Natchi Group is the conduit through which the power of technology flows to 12 Countries in Africa. We sold IT products to more than 1,800 technology resellers in over 12 Countries. Every day these resellers depend on us to help them cost-effectively support the technology needs of end users of all sizes, including small- and medium-sized businesses, large enterprises, educational institutions, government agencies, and consumers in African countries.

Kraft International is an integral member of the prestigious Natchi Group, presently supplying ‘IT Solutions Providers’ across the Middle East and Africa in business-to-business wholesale and reseller market segment.

Kraft International, IT Distribution was formed in Singapore, in the year 2004 with the aim of introducing approproate and affordable technologies to our customers since 10 years.

Kraft International is a leading technology partner with a wide network of resellers acting as a one stop shop of IT for dealers and resellers in GCC & Africa. Kraft International distributes a wide range of products covering Computers, Data Centre, Storage, Security, Networking, Software and Hardware.

The company has customers in 19 countries in Europe, Asia, and Middle East & Africa. The market covered by Natchi Group includes UK, Singapore, Srilanka, UAE, Qatar, Oman, Kuwait, Bahrain, East, West, North and Southern Africa. We have Reseller Sales points in Kenya, Tanzania, Ethiopia, Uganda, Rwanda, DRC, South Sudan, Nigeria, Ghana, Ivory Coast, Benin, Algeria, Tunisia, Morocco, Mozambique, Zambia, Namibia, Mauritius and Madagascar including strategic mother hub in Jebel Ali (U.A.E). Natchi Group plays a vital role in the value chain, linking manufacturers of technology to thousands of resellers covering wide geographical territories. In-country facilities and regional stocking points across the African markets catalyzed the growth of Natchi Group.

These capabilities help us reduce turnaround time in distributing products to the African markets. Natchi Group credit facilities to partners also consolidated its leadership advantage in GCC and Africa. Natchi Group has a first-mover advantage in Middle East & Africa since the company was the first to establish a chain of in-country presence in Africa ranging from facilities like warehousing, stocking points and support service centers in 2004.

Natchi Group regional geographical coverage and extensive customer base has made the group the largest and fastest growing partner in Africa and Middle East. We will remain invested and create new business avenues to enhance life styles in Africa. We have established a reputation as one of the most dependable and customer centric in GCC and Africa class company with great people contributing to the advancement of Africa.